BRANDS - SHENGLI ROAD MARKET

BRANDS

CHROME HEARTS

Chrome Hearts is an American luxury fashion brand founded in 1988 by Richard Stark, Leonard Kamhout and John Bowman. It is currently co-owned by Richard Stark and his wife Laurie Lynn Stark. The brand produces silver, gold, and diamond accessories, alongside eyewear, leather, clothing and furniture. The brand identity model developed by Chrome Hearts, both purist and always open to dialogue, precise but poorly coded, unlike that of the most historical and institutional luxury brands, has allowed it to transcend the same category of fashion and become a cultural phenomenon in a few years, without, moreover, exploiting the usual media and commercial platforms for the current luxury industry.

The multi-disciplinary and the focus on craftsmanship have allowed it to expand, no less, to all categories of production, making it an already accomplished example of that new conception of luxury that places value in the cross identity of a brand and its community rather than in its status symbol.

 

 

UMA WANG

 

Since the debut show of her eponymous label in the Paris fashion week calendar in 2009, Uma Wang has propelled to international acclaim as one of the global leaders within the Chinese fashion industry. Uma’s continuous research in transforming materials and images into precious fabrics and shapes brings her on a contact travel around the world, where different cultures and stories act as her inspiration for the collections.

Uma Wang’s signature technique fuses knits with fabric, balancing sophistication with a timeless design.

 

 

RICK OWENS DRKSHDW

The Rick Owens DRKSHDW diffusion line started in 2005 as a denim line and quickly became the more accessibly-priced, streetwear-oriented sub-brand primarily comprised of staples like hoodies, sweats, pants and shorts, t-shirts, and sneakers.

Today, the entire Rick Owens universe (which includes the main line as well as another diffusion line Rick Owens Lilies) continues to attract buyers because of their clean, consistent aesthetic and high quality construction (like using Raccagni zippers).

The most popular pieces for both men and women are the iconic black and white (or all black or all white) shoes, which often resemble classic high-top basketball sneakers, ready to take on the urban jungle, or archetypal combat boots, which are durable and weather- appropriate.

 

 

THOM BROWNE

New York–based Thom Browne has steadily raised the stakes of formalwear for the past two decades. Since 2001, his eponymous label has disrupted blasé suiting tropes, injecting the designer’s modernizing, instinct-driven vision into standards like the gray wool suit.

The global appeal of the brand’s color palette, coupled with its impeccable tailoring and premium level of craftsmanship, are elevated with subversive constructions and a gender-neutral approach. Having established himself as a consequential force in the fashion world over the course of an immensely successful career, Thom Browne refreshes contemporary ready-to-wear, accessories, and beyond with an eye for individuality.

 

 

GUIDI

 The Conceria Guidi Rosellini tannery was founded in 1896 by Guido Guidi and is currently operated by his direct descendant, Ruggero Guidi. Ruggero safeguards the company's techniques and works hand-in-hand with clients to fulfill bespoke orders for partners like nonnative.

The secret to the Guidi aesthetic is a method known as “object-dyeing” making the shoes both look and feel supple as well as rendering the entire shoe the same color. A subtle yet important distinction, most shoes have a color mismatch between the upper & the sole due to them being made at different facilities before the shoe is put together & the leather has already been dyed. By contrast, at the assembly stage, all Guidi shoes are either the natural brown of oil-tanned leather or the lighter, off-white tone of vegetable-tanned leather. Each pair is dyed after assembly as a fully formed object. This process allows the company to work on an unprecedented array of colors without losing its aesthetic signature.

 

 

GIVENCHY

Givenchy is a French brand that is best-known for making haute-couture clothing, perfumes, accessories and cosmetics as well. Started in 1952 by French designer Hubert de Givenchy, the house of Givenchy is a member of the Chambre Syndicale de la Haute Couture et du Pret-a-Porter and is owned by the LVMH luxury group.
Casual chic, aristocratic elegance and femininity all combine in the timeless world of Givenchy. Its style is the signature of Hubert de Givenchy, who established his own haute couture House at the beginning of the 1950s. Combining finesse, discretion and elegance, he ensured his designs and ateliers rose to the top and played a key role in international fashion. In 1957, the House expanded its scope with the launch of its first fragrance, L’Interdit – a product of the legendary friendship between Hubert de Givenchy and Audrey Hepburn. Ever since, Givenchy fragrances have continued to cultivate elegance and boldness in order to enhance feminine beauty.

 

 

LOEWE

LOEWE is one of the world’s major luxury houses, founded in 1846 in Spain, and today under the creative direction of Jonathan Anderson.

Craft at Loewe is unconditionally bound up with art, an endless source of inspiration: from the British Arts & Craft masters to the whimsical world of Studio Ghibli, art is at the heart of every collection – and the House is committed to supporting the artists and creators informing its work.

Today, Loewe’s master artisans combine their craft knowledge, accumulated over generations, with new technologies to produce iconic objects presenting both instant appeal and enduring style: true incarnations of Loewe’s ideals and vision.

 

 

CELINE

Parisian fashion house Céline was founded in 1945 and is known worldwide for its haute couture menswear and womenswear. Originally designing exclusive children’s shoes, the label introduced women’s shoes in 1959 and the now iconic leather goods 7 years later. In the 1970s, when the classic woman wore dresses and blouses with skirts, Céline took a revolutionary stand for women’s stylistic emancipation with its “Couture Sportswear” collection. In the years that followed, the casually elegant fashion established itself all over the world. Today, the Céline brand is under the direction of French designer Hedi Slimane, who combines exclusive haute couture designs with the iconic leather goods.

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